Learn about the short term rental industry

At iPRO we know this market inside and out!

We live and breath short term rentals, as we were ‘Booking Managers’ before launching iPRO.  Our Blog aims to inspire and motivate, providing real insights so you can grow a sustainable and profitable short term rental agency.

The Book Direct Show – Helping you to secure more direct bookings for your agency

The Book Direct Show – Helping you to secure more direct bookings for your agency

What is the ‘Book Direct Show’? Its an online virtual event that it spread over 2 days, providing real life experiences from the leading experts within the short stay industry. All talks will be about how to increase ‘direct bookings’, the goal is to help agencies become more and more independent from the large OTAs such Airbnb and Booking.com The...
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Events Events
SEO Connect – Specialist SEO Services for your holiday lets agency

SEO Connect – Specialist SEO Services for your holiday lets agency

Headed by Damian Sheridan, SEO Connect has 14 years experience in the business and leisure travel industry and digital marketing. If you have tried to understand SEO, but really struggle to grasp what is required.  But are finding the leading SEO Agencies expensive and mind boggling. Then we would thoroughly recommend working with SEO connect, a small niche digital marketing agency that specialise...
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Hospitality Partners Hospitality Partners
The Power of Accreditation – Build Your Direct Bookings With I-Prac

The Power of Accreditation – Build Your Direct Bookings With I-Prac

The Global Membership Platform for Certified Short-Term Rental Professionals I-PRAC is a global verification and membership platform that certifies professional short-term rental agencies and property owners. Our approval certification is recognised by travellers and industry professionals worldwide, and sets our members apart from fraudulent operators. The short term rental market continues to go from strength to strength, however there are...
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Hospitality Partners Hospitality Partners
Holiday Rentals Marketing – How To Get The Most From Your Rental Agency

Holiday Rentals Marketing – How To Get The Most From Your Rental Agency

Get help building your ‘Dream’ holiday rental agency Louise has an abundance of experience of not just holiday rentals, but in brand and digital marketing. Holiday Rental Marketing requires more than just good photography and some guest reviews, you need to attract and close the right guests for your home and agency. Regularly a speaker on the biggest events in...
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Hospitality Partners Hospitality Partners
Book Direct Map – Get more guests direct to you and save commissions

Book Direct Map – Get more guests direct to you and save commissions

A different kind of OTA, one utilising the power of Google and Maps – ‘Book Direct Map’ What is the ‘Book Direct Map’? The book direct map is a simple to use online travel agency ‘OTA’ with a BIG BIG difference, it puts guests directly in contact with YOU the agency and holiday home owner. The guests browse the map...
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Hospitality Partners Hospitality Partners
Tips on how to ATTRACT your ideal guest to your property

Tips on how to ATTRACT your ideal guest to your property

I remember when I first started out in hospitality, any booking was a result.  I used to jump for joy once I heard the words ‘it looks great, I would like to book it’.  Once that payment was confirmed we could move onto the next opportunity ahead. By the same token, after processing 1000’s of bookings, I  soon began to...
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Marketing Marketing
How to integrate your website with iPro’s powerful open API

How to integrate your website with iPro’s powerful open API

Our open API allows you to build out your website by using realtime data from the iPro DB When you have an established holiday lets agency you will want your own fully customisable website, iPro works with some of the leading web agencies on the market. A customised website provides you with full brand control, optimised SEO and a customisable...
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Website Integration Website Integration
How to integrate your holiday lets website with iPro in the simplest & most cost effective way

How to integrate your holiday lets website with iPro in the simplest & most cost effective way

iPro provides a suite of powerful tools, for the integration with your holiday lets website Your holiday lets website is your no. 1 investment for your business, it is the asset that you have complete control over.  So utilising tools like WordPress and even Wix, are a great starting point for a cost effective website that can grow and expand...
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Website Integration Website Integration
3 SEO Tips for Holiday Lets

3 SEO Tips for Holiday Lets

Search Engine Optimisation (SEO) for holiday lettings businesses can often go overlooked in favour of channels designed to drive immediate traffic at a cost. SEO is harder to scale due to the slow growth nature of the channel, but time well invested can pay dividends in the mid to long term and with many businesses not being able to service...
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Marketing Marketing
7 Ways to Prepare your holiday home for short term rentals

7 Ways to Prepare your holiday home for short term rentals

I want this guide to be an opportunity for you to build a process that will ensure your properties are ready for each and every guest and in the best possible condition.   When reviewing your process today, don’t build something that is just to grab guests worried about COVID-19, the processes you build today should future proof your agency and...
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Industry Updates Industry Updates
Do you know how much each guest is costing you? And i’m not talking marketing spend…..

Do you know how much each guest is costing you? And i’m not talking marketing spend…..

My Top Tips on “How To Reduce Guest Maintenance Calls” Do you hate having the same calls over and over again with the same guests? If so… you need to read on and find out how you can provide even the most needy guest with everything they need without the need to call. One thing to remember, you are in...
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Marketing Marketing
Deliver a guest experience your parents would be proud of

Deliver a guest experience your parents would be proud of

I don’t care how old you are, or how young you are, you still look to make your parents and family proud of you.  It’s human nature, so use that burning desire to treat each and every guest like family. Let’s take a look at what happens with your guest experience from the moment that booking is received. Firstly when...
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Holiday Rental Business Holiday Rental Business
Future proof your short stay agency, starting today

Future proof your short stay agency, starting today

Has your short stay agency come to the end? This is a thought that will be going through many a business owner’s mind right now, but you have to remember everything is temporary, the highs the lows, there is an end to the pandemic we just don’t know when. It’s time to reassess for sure, but this is your opportunity...
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Top Tips Top Tips
How To Build A Remote Team For Your Holiday Lets Agency

How To Build A Remote Team For Your Holiday Lets Agency

If you don’t embrace home working and virtual teams, you risk your holiday lets business becoming unsustainable. I want to help you grow your holiday lets agency by becoming more agile, more streamlined and more flexible in your approach to business. Do you really need an office?  Or Do you really need a larger office?   Do you really need a...
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Holiday Rental Business Holiday Rental Business
Growth or Profit – What is more sustainable?

Growth or Profit – What is more sustainable?

What a great question to pose during these difficult times, The short term rental market is flooded with ‘Venture Capital’ where privately funded companies raise millions upon millions. With one goal to gain market share as quickly and efficiently as possible, a growth driven venture capital backed company has no qualms in losing huge sums of money due to the...
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Holiday Rental Business Holiday Rental Business
COVID-19, It seems like the whole world’s going crazy, so lets bring some calm and sense to the situation

COVID-19, It seems like the whole world’s going crazy, so lets bring some calm and sense to the situation

The hospitality sector is going to be hit hard, after ‘Brexit’ and the cost of exchange rates, the loss of major airlines and Thomas cook it has had a tough time already and now we are faced COVID-19 with no fly zones, no flights and complete lock down. Just when you thought business was hard, it just got even harder! ...
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Industry Updates Industry Updates
Give your new website a boost with our SEO checklist

Give your new website a boost with our SEO checklist

Holiday rentals is a competitive market where a website can be a big factor in attracting guests to book. When getting a new website SEO optimisation is important to consider as it will help give the website traffic when it first launches. Laying down the best SEO practices in place can pay off as the company grows. For new websites,...
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Marketing Marketing
Mobile trends in the travel industry

Mobile trends in the travel industry

Mobile technology is a growing extension of the digital world. New innovations in wearable tech, artificial intelligence and apps are growing mobile trends. With 24% of online travel sales being attributed to mobile in 2016 and a share of 32% of online travel sale by 2020. The opportunity to reach customer by mobile is becoming more attractive. Here are our 3 top mobile trends for...
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Industry Updates Industry Updates
15 Ways To Increase Your Bookings & Occupancy Levels

15 Ways To Increase Your Bookings & Occupancy Levels

Even if you feel you have an incredible variety of holiday rental properties, how do you ensure people find you online? And even once they’ve found you, how do you encourage them to make a booking, and want to do so again in the future? Being found online is one of the biggest problems holiday rental providers face. Not only...
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Top Tips Top Tips
Our 5 top tips to increase visitors to your travel website

Our 5 top tips to increase visitors to your travel website

The world is becoming ever more reliant on the internet for its daily needs, and this is especially true when it comes to the travel industry. Customers now almost exclusively prefer to visit a travel website to cater to their needs, rather than a more conventional high street store. With all of these potential visitors looking for the right website...
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Top Tips Top Tips
SEO the basics

SEO the basics

Search Engine Optimisation or SEO for short is a marketing practice which can help drive more traffic to your website. When a customer goes to a search engine to find information, the search engine results pages (SERPs) shows the most relevant website and content to the search term. We will cover the basic terminology of SEO in this blog to...
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Marketing Marketing
Choosing the right Channel for your Vacation Rental Business?

Choosing the right Channel for your Vacation Rental Business?

When looking at channels to increase the advertising of your properties there is a minefield of websites and management systems to choose from; HomeAway, TripAdvisor and Rentals United to name a few. How do you decipher which channel is best to get the most out of your efforts? Let us help you, with our 3 top tips to choosing the...
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Top Tips Top Tips
Travel Fraud – Things to check when making a booking

Travel Fraud – Things to check when making a booking

What’s travel fraud? Fraudulence is an increasing problem for both the travel industry and for consumers. The rise of internet booking, and the cultural shift away from the old model of high street travel agents has created a rich environment for fraudsters to flourish in, to the tune of a cost of £11.5 million last year alone. Statistics suggest a...
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Industry Updates Industry Updates
Google – Our tips for your Holiday Rental Marketing

Google – Our tips for your Holiday Rental Marketing

Google is an invaluable suite of tools for any business, to enhance your digital marketing and gain leads. With many different applications, we want share with you a few tips to make sure you are making the most of their apps. Google My Business Google my business is where you can manage your company information, display your opening times through to...
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Marketing Marketing
Promote your Holiday Rental Business on LinkedIn

Promote your Holiday Rental Business on LinkedIn

When it comes to targeted online advertising, social media like Facebook, Pinterest, or Instagram immediately come to mind. They offer beautiful visualisation opportunities, reasonably accurate targeting, and carry a certain “cool” factor which draws businesses in. However, there is one social medium which can boast your marketing with more precise targeting. LinkedIn has over a quarter-billion verified users, and close to...
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Marketing Marketing

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The Book Direct Show – Helping you to secure more direct bookings for your agency

The Book Direct Show – Helping you to secure more direct bookings for your agency

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SEO Connect – Specialist SEO Services for your holiday lets agency

SEO Connect – Specialist SEO Services for your holiday lets agency

by developer
The Power of Accreditation – Build Your Direct Bookings With I-Prac

The Power of Accreditation – Build Your Direct Bookings With I-Prac

by developer