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Unleash Your Direct Booking Website’s Revenue Potential: Boost ROI with Google Analytics 4 (GA4)

In this article, we dive into the conversion-boosting world of Google Analytics 4. Discover how GA4 can help you unlock your website’s full potential by deciphering user behaviour and boosting ROI of your Google Ads and online advertising campaigns. Learn what GA4 is, what it can do for your agency and how to implement it on your iPRO direct booking...
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Marketing Marketing

Tips on how to ATTRACT your ideal guest to your property

I remember when I first started out in hospitality, any booking was a result.  I used to jump for joy once I heard the words ‘it looks great, I would like to book it’.  Once that payment was confirmed we could move onto the next opportunity ahead. By the same token, after processing 1000’s of bookings, I  soon began to...
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Marketing Marketing

3 SEO Tips for Holiday Lets

Search Engine Optimisation (SEO) for holiday lettings businesses can often go overlooked in favour of channels designed to drive immediate traffic at a cost. SEO is harder to scale due to the slow growth nature of the channel, but time well invested can pay dividends in the mid to long term and with many businesses not being able to service...
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Marketing Marketing

Guest Communication Mastery: Your Guide to Fewer Maintenance Calls and Happy Guests

My Top Tips on “How To Reduce Guest Maintenance Calls” Do you hate having the same calls over and over again with the same guests? If so… you need to read on and find out how you can provide even the most needy guest with everything they need without the need to call. One thing to remember, you are in...
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Marketing Marketing

Give your new website a boost with our SEO checklist

Holiday rentals is a competitive market where a website can be a big factor in attracting guests to book. When getting a new website SEO optimisation is important to consider as it will help give the website traffic when it first launches. Laying down the best SEO practices in place can pay off as the company grows. For new websites,...
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Marketing Marketing

SEO the basics

Search Engine Optimisation or SEO for short is a marketing practice which can help drive more traffic to your website. When a customer goes to a search engine to find information, the search engine results pages (SERPs) shows the most relevant website and content to the search term. We will cover the basic terminology of SEO in this blog to...
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Marketing Marketing

Google – Our tips for your Holiday Rental Marketing

Google is an invaluable suite of tools for any business, to enhance your digital marketing and gain leads. With many different applications, we want share with you a few tips to make sure you are making the most of their apps. Google My Business Google my business is where you can manage your company information, display your opening times through to...
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Marketing Marketing

Promote your Holiday Rental Business on LinkedIn

When it comes to targeted online advertising, social media like Facebook, Pinterest, or Instagram immediately come to mind. They offer beautiful visualisation opportunities, reasonably accurate targeting, and carry a certain “cool” factor which draws businesses in. However, there is one social medium which can boast your marketing with more precise targeting. LinkedIn has over a quarter-billion verified users, and close to...
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Marketing Marketing

How Can Channel Management Increase Your Bookings?

Boost the number of bookings for your holiday rental business by using our channel management module. A channel management platform will help to streamline all of your business operations and free up you and your personnel to work on other aspects of your business. What is a channel management & how does it work? Basically, it is software that gathers...
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Channel Manager Channel Manager

Extend your marketing reach with awareness days

As a vacation rental business getting the most reach on your social media posts can help you to get new customers. Everyday there is something new trending on these channels but how do you keep up with these trends? Awareness days are planned days where a cause is being highlighted on social media. Examples of these are World Tourism Day or...
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Marketing Marketing

Our tips to nurture repeat bookings

Customers are a potential continued revenue for your holiday rental business. Actions taken by your guests after and during a stay can help gain new guests or nurture repeat bookings. Gaining customer loyalty and good feedback is a goal of most holiday rental companies. How do you achieve this if your starting out or growing rapidly as a business? There will be...
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Marketing Marketing

Why Is My Occupancy Rate So Poor?!

Despite economic and political fluctuations across the UK this year, the average occupancy rate for holiday rental accommodation remains strong. According to Serviced Apartment Providers (ASAP) and STR, the UK serviced accommodation sector achieved 81.7% occupancy in 2017 and this isn’t forecasted to fall in 2018. But if you’re reading this as a holiday rental manager, green with envy at...
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Marketing Marketing

Could business travellers boost revenue?

The business travel has evolved in the last few years with companies choosing to use services such as Airbnb and HomeAway to book business trips with. Work patterns have changed and  some business travellers like to extend business stays to include time to explore the location they are based. Are any of your vacation rental properties in urban areas or...
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Holiday Rental Business Holiday Rental Business

How To Get More TripAdvisor Love | Holiday Lettings Advice

Benefits of listing your holiday letting on Tripadvisor Tripadvisor is one of the best ways to increase the visibility and awareness of your holiday rentals. TripAdvisor is one of (if not the!) world’s largest travel site, and is used by approximately 340 million travelers per month. Listing your holiday lettings on TripAdvisor is a quick way to achieve a global...
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Holiday Rental Business Holiday Rental Business

How To Write An Awesome Holiday Rental Description For SEO

What is SEO? Search Engine Optimisation (SEO) a highly diverse process. Whilst each industry will have different methods to try and appear at the top of search engine listings, the basics of SEO are essentially the same; optimising the content, design and architecture of your website so that Google will love you, and more people will find you as a...
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Holiday Rental Business Holiday Rental Business

Learning from 2017 to prepare for 2018: A Holiday Rentals Guide

2017 was a fascinating and exciting year for the holiday rental industry. Whilst 2016 was indisputably turbulent, 2017 seemed to be a year of innovation and adapting to change. In this guide we have compiled some key takeaways from 2017 for the holiday rental industry, and how you can use them to prepare your business for the year ahead: Key...
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Holiday Rental Business Holiday Rental Business

Awesome Ways To Use UGC For Your Vacation Rental Business

User generated content (UGC) is any form of content created by unpaid consumers, for example, renters, that is made available to other users or potential users of a service. Think reviews, video, blogs, images, social media, gifs, memes, etc. Why is UGC useful? For starters, 69% of people trust UGC over brand-created images – reviews, comments and the like from...
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Holiday Rental Business Holiday Rental Business

19 Lessons You Can Learn From Airbnb

Airbnb – a global holiday booking company who grew from a simple idea of renting out mattresses in 2007, to a multi-billion dollar company in 2017. It’s safe to say many different holiday rental businesses look to them for inspiration! Whether it’s the success story you are intrigued by, or their present-day influence and power in the industry, there are...
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Marketing Marketing

Google’s Fred update – How does it affect my SEO?

Google is constantly updating their search algorithm, a few of the past major changes have been Panda, Hummingbird, RankBrain and Possum. In March this year Google released an update, which was jokingly labelled by Google’s Gary Illyes as “Fred” before it was confirmed. Many changes to the search algorithm are small but when a large update happens it is worth understanding what has been...
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