Your Ultimate Short Term Rental Guide

Unleash Your Direct Booking Website’s Revenue Potential: Boost ROI with Google Analytics 4 (GA4)

In this article, we dive into the conversion-boosting world of Google Analytics 4. Discover how GA4 can help you unlock your website’s full potential by deciphering user behaviour and boosting ROI of your Google Ads and online advertising campaigns. Learn what GA4 is, what it can do for your agency and how to implement it on your iPRO direct booking...

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Marketing

Growth or Profit – What is more sustainable?

What a great question to pose during these difficult times, The short term rental market is flooded with ‘Venture Capital’ where privately funded companies raise millions upon millions. With one goal to gain market share as quickly and efficiently as possible, a growth driven venture capital backed company has no qualms in losing huge sums of money due to the...

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Holiday Rental Business

3 SEO Tips for Holiday Lets

Search Engine Optimisation (SEO) for holiday lettings businesses can often go overlooked in favour of channels designed to drive immediate traffic at a cost. SEO is harder to scale due to the slow growth nature of the channel, but time well invested can pay dividends in the mid to long term and with many businesses not being able to service...

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Marketing

Elevate Your Short-Term Rental Game: High Standards for Happy Guests

I want this guide to be an opportunity for you to build a process that will ensure your properties are ready for each and every guest and in the best possible condition. When reviewing your process today, don’t build something that is just to grab guests worried about COVID-19, the processes you build today should future proof your agency and...

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Industry Updates

Guest Communication Mastery: Your Guide to Fewer Maintenance Calls and Happy Guests

My Top Tips on “How To Reduce Guest Maintenance Calls” Do you hate having the same calls over and over again with the same guests? If so… you need to read on and find out how you can provide even the most needy guest with everything they need without the need to call. One thing to remember, you are in...

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Marketing

Creating Memorable Stays: A Guide to Delighting Your Guests

I don’t care how old you are, or how young you are, you still look to make your parents and family proud of you. It’s human nature, so use that burning desire to treat each and every guest like family. Let’s take a look at what happens with your guest experience from the moment that booking is received. Firstly when...

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Holiday Rental Business

Secure Your Short Stay Agency’s Future: Proven Strategies and Tips

Has your short stay agency come to the end? This is a thought that will be going through many a business owner’s mind right now, but you have to remember everything is temporary, the highs the lows, there is an end to the pandemic we just don’t know when. It’s time to reassess for sure, but this is your opportunity...

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Top Tips

COVID-19, It seems like the whole world’s going crazy, so lets bring some calm and sense to the situation

The hospitality sector is going to be hit hard, after ‘Brexit’ and the cost of exchange rates, the loss of major airlines and Thomas cook it has had a tough time already and now we are faced COVID-19 with no fly zones, no flights and complete lock down. Just when you thought business was hard, it just got even harder! ...

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Industry Updates

15 Ways To Increase Your Bookings & Occupancy Levels

Even if you feel you have an incredible variety of holiday rental properties, how do you ensure people find you online? And even once they’ve found you, how do you encourage them to make a booking, and want to do so again in the future? Being found online is one of the biggest problems holiday rental providers face. Not only...

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Top Tips

Our 5 top tips to increase visitors to your travel website

The world is becoming ever more reliant on the internet for its daily needs, and this is especially true when it comes to the travel industry. Customers now almost exclusively prefer to visit a travel website to cater to their needs, rather than a more conventional high street store. With all of these potential visitors looking for the right website...

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Top Tips

Choosing the right Channel for your Vacation Rental Business?

When looking at channels to increase the advertising of your properties there is a minefield of websites and management systems to choose from; HomeAway, TripAdvisor and Rentals United to name a few. How do you decipher which channel is best to get the most out of your efforts? Let us help you, with our 3 top tips to choosing the...

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Top Tips

Google – Our tips for your Holiday Rental Marketing

Google is an invaluable suite of tools for any business, to enhance your digital marketing and gain leads. With many different applications, we want share with you a few tips to make sure you are making the most of their apps. Google My Business Google my business is where you can manage your company information, display your opening times through to...

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Marketing

Mobile apps for your vacation rentals

Run your vacation rental business with ease with one of these mobile apps. As technology advances it allows for the traditional work office to become more mobile. Having apps and software which can support the business on the go will enable you to manage your properties where ever you are. Here are five fantastic apps that you can use to make...

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Top Tips

What to include in your travel guides?

Using travel guides to highlight the regions of your holiday rental properties, can show your customers ideas for places to visit through to the types of activities available. When customers are searching for a holiday having a guide about the area can help pursued them to choose one region over another. Digital guides on your website can provide SEO benefits as well....

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Top Tips

What are guests looking for when booking accommodation online?

People booking accommodation online for their holiday tend to have particular requirements in mind. Exactly what these are will depend on who your visitors are and what they want from their holiday. As an agency or owner of a holiday rental understanding your guests enables you to provide the best service possible. Here are our top 4 services / amenities...

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Top Tips

How to fill your last minute availability for summer?

This time of year is the busy period for almost all holiday accommodation businesses. Schools about to break up and families start to enjoy the summer wanting to create memories. The internet offers a fantastic opportunity for late bookings. Here are a few marketing ideas to help you fill up your last minute availability. Understand your audience The key with...

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Top Tips

Holiday Rental Bookings: How To Deal With Bad Reviews

It doesn’t matter how long you have been working in the holiday rental business, the importance of reviews has always been prevalent – and this has only increased since the dawn of the digital age. In fact, a Phocuswright study reported that, “53% (of guests) won’t commit to a booking until they read reviews” Furthermore, an astounding 80% of TripAdvisor...

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Holiday Rental Business

14 Conversion Tips For Getting More Online Bookings

Visitors go through a series of stages when they’re planning on booking a holiday, and your holiday lettings need to become the ultimate solution. These ‘customer journey’ stages include the following: Awareness, Consideration, Purchase, and Delight. Passing through these stages, people change from ‘visitors’ (simply browsing) to ‘leads’ (expressing an interest) to ‘customers’ (using your services) to advocates (telling others...

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Holiday Rental Business

Our tips to nurture repeat bookings

Customers are a potential continued revenue for your holiday rental business. Actions taken by your guests after and during a stay can help gain new guests or nurture repeat bookings. Gaining customer loyalty and good feedback is a goal of most holiday rental companies. How do you achieve this if your starting out or growing rapidly as a business? There will be...

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Marketing

Why Is My Occupancy Rate So Poor?!

Despite economic and political fluctuations across the UK this year, the average occupancy rate for holiday rental accommodation remains strong. According to Serviced Apartment Providers (ASAP) and STR, the UK serviced accommodation sector achieved 81.7% occupancy in 2017 and this isn’t forecasted to fall in 2018. But if you’re reading this as a holiday rental manager, green with envy at...

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Marketing

Is Your Holiday Management Website Mobile Friendly?

Unless you’ve been hiding under a rock for the last few years, it is a fairly common knowledge that having a mobile-friendly website can be the difference between staying ahead of the competition or falling behind. It was back in 2015 that Google reported that mobile had overtaken desktop for search queries and that figure is now likely above 60%....

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Holiday Rental Business

Should you use floor plan on your vacation rental listing?

You must have heard about the benefits of using a floor plan as a marketing tactic. If you want to spruce up a property listing, this is a powerful tool that you should acquire and use. Read through this article for a quick overview of the whys and wherefores. The main point to keep in mind: if you haven’t yet...

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Top Tips

How To Get More TripAdvisor Love | Holiday Lettings Advice

Benefits of listing your holiday letting on Tripadvisor Tripadvisor is one of the best ways to increase the visibility and awareness of your holiday rentals. TripAdvisor is one of (if not the!) world’s largest travel site, and is used by approximately 340 million travelers per month. Listing your holiday lettings on TripAdvisor is a quick way to achieve a global...

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Holiday Rental Business

How To Write An Awesome Holiday Rental Description For SEO

What is SEO? Search Engine Optimisation (SEO) a highly diverse process. Whilst each industry will have different methods to try and appear at the top of search engine listings, the basics of SEO are essentially the same; optimising the content, design and architecture of your website so that Google will love you, and more people will find you as a...

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Holiday Rental Business

Learning from 2017 to prepare for 2018: A Holiday Rentals Guide

2017 was a fascinating and exciting year for the holiday rental industry. Whilst 2016 was indisputably turbulent, 2017 seemed to be a year of innovation and adapting to change. In this guide we have compiled some key takeaways from 2017 for the holiday rental industry, and how you can use them to prepare your business for the year ahead: Key...

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Holiday Rental Business

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Top Tips.

Unleash Your Direct Booking Website’s Revenue Potential: Boost ROI with Google Analytics 4 (GA4)

Growth or Profit – What is more sustainable?

3 SEO Tips for Holiday Lets

Elevate Your Short-Term Rental Game: High Standards for Happy Guests

Guest Communication Mastery: Your Guide to Fewer Maintenance Calls and Happy Guests

Creating Memorable Stays: A Guide to Delighting Your Guests

Secure Your Short Stay Agency’s Future: Proven Strategies and Tips

COVID-19, It seems like the whole world’s going crazy, so lets bring some calm and sense to the situation

15 Ways To Increase Your Bookings & Occupancy Levels

Our 5 top tips to increase visitors to your travel website

Choosing the right Channel for your Vacation Rental Business?

Google – Our tips for your Holiday Rental Marketing

Mobile apps for your vacation rentals

What to include in your travel guides?

What are guests looking for when booking accommodation online?

How to fill your last minute availability for summer?

Holiday Rental Bookings: How To Deal With Bad Reviews

14 Conversion Tips For Getting More Online Bookings

Our tips to nurture repeat bookings

Why Is My Occupancy Rate So Poor?!

Is Your Holiday Management Website Mobile Friendly?

Should you use floor plan on your vacation rental listing?

How To Get More TripAdvisor Love | Holiday Lettings Advice

How To Write An Awesome Holiday Rental Description For SEO

Learning from 2017 to prepare for 2018: A Holiday Rentals Guide

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Avoid this common pricing mistake on the channels or suffer the consequences!

Warning: Price Errors Ahead! Why You Can’t Afford to Skip the Checks

Unleash Your Direct Booking Website’s Revenue Potential: Boost ROI with Google Analytics 4 (GA4)

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