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At iPRO we know this market inside and out!

Mastering Short-Term Rentals: Your Ultimate Guide to Success

We live and breath short term rentals, as we were ‘Booking Managers’ before launching iPRO.  Our Blog aims to inspire and motivate, providing real insights so you can grow a sustainable and profitable short term rental agency.

SEO the basics

Search Engine Optimisation or SEO for short is a marketing practice which can help drive more traffic to your website. When a customer goes to a search engine to find information, the search engine results pages (SERPs) shows the most relevant website and content to the search term. We will cover the basic terminology of SEO in this blog to...
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Marketing Marketing

Choosing the right Channel for your Vacation Rental Business?

When looking at channels to increase the advertising of your properties there is a minefield of websites and management systems to choose from; HomeAway, TripAdvisor and Rentals United to name a few. How do you decipher which channel is best to get the most out of your efforts? Let us help you, with our 3 top tips to choosing the...
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Top Tips Top Tips

Travel Fraud – Things to check when making a booking

What’s travel fraud? Fraudulence is an increasing problem for both the travel industry and for consumers. The rise of internet booking, and the cultural shift away from the old model of high street travel agents has created a rich environment for fraudsters to flourish in, to the tune of a cost of £11.5 million last year alone. Statistics suggest a...
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Industry Updates Industry Updates

Google – Our tips for your Holiday Rental Marketing

Google is an invaluable suite of tools for any business, to enhance your digital marketing and gain leads. With many different applications, we want share with you a few tips to make sure you are making the most of their apps. Google My Business Google my business is where you can manage your company information, display your opening times through to...
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Marketing Marketing

Promote your Holiday Rental Business on LinkedIn

When it comes to targeted online advertising, social media like Facebook, Pinterest, or Instagram immediately come to mind. They offer beautiful visualisation opportunities, reasonably accurate targeting, and carry a certain “cool” factor which draws businesses in. However, there is one social medium which can boast your marketing with more precise targeting. LinkedIn has over a quarter-billion verified users, and close to...
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Marketing Marketing

Mobile apps for your vacation rentals

Run your vacation rental business with ease with one of these mobile apps. As technology advances it allows for the traditional work office to become more mobile. Having apps and software which can support the business on the go will enable you to manage your properties where ever you are. Here are five fantastic apps that you can use to make...
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Top Tips Top Tips

How Can Channel Management Increase Your Bookings?

Boost the number of bookings for your holiday rental business by using our channel management module. A channel management platform will help to streamline all of your business operations and free up you and your personnel to work on other aspects of your business. What is a channel management & how does it work? Basically, it is software that gathers...
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Channel Manager Channel Manager

Extend your marketing reach with awareness days

As a vacation rental business getting the most reach on your social media posts can help you to get new customers. Everyday there is something new trending on these channels but how do you keep up with these trends? Awareness days are planned days where a cause is being highlighted on social media. Examples of these are World Tourism Day or...
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Marketing Marketing

What to include in your travel guides?

Using travel guides to highlight the regions of your holiday rental properties, can show your customers ideas for places to visit through to the types of activities available. When customers are searching for a holiday having a guide about the area can help pursued them to choose one region over another. Digital guides on your website can provide SEO benefits as well....
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Top Tips Top Tips

What are guests looking for when booking accommodation online?

People booking accommodation online for their holiday tend to have particular requirements in mind. Exactly what these are will depend on who your visitors are and what they want from their holiday. As an agency or owner of a holiday rental understanding your guests enables you to provide the best service possible. Here are our top 4 services / amenities...
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Have you seen an increase in last minute bookings?

In team discussions since the announcement of the snap general election, we have had clients communicate they are seeing an increase in last minute bookings. Numerous factors can affect a customer’s decision on when to book holiday accommodation but is the political turbulence of brexit and the snap general election an influence in their decisions.  An article from Travel Weekly the suggest that...
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Industry Updates Industry Updates

How to fill your last minute availability for summer?

This time of year is the busy period for almost all holiday accommodation businesses. Schools about to break up and families start to enjoy the summer wanting to create memories. The internet offers a fantastic opportunity for late bookings. Here are a few marketing ideas to help you fill up your last minute availability. Understand your audience The key with...
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7 Steps To Ensure GDPR Compliance With iPro Software

What GDPR means for those using iPro holiday rental software The General Data Protection Regulation (GDPR) is set to have a large impact on the holiday rental industry in the EU. Coming into force on the 25th May 2018, GDPR will overhaul how holiday letting businesses will store and process data. Essentially, GDPR will give guests more control over how...
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Industry Updates Industry Updates

Short-Term Holiday Let Legislation UK

Private Short Term Rental or Holiday Let? What’s the difference? A surprising number within the travel industry do not know the difference between a private short-term rental and a holiday let. And it’s not surprising – they are very similar! Therefore, before we delve into short-term holiday let legislation, we thought we’d outline the key differences as different legislation applies...
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Holiday Rental Business Holiday Rental Business

Holiday Rental Bookings: How To Deal With Bad Reviews

It doesn’t matter how long you have been working in the holiday rental business, the importance of reviews has always been prevalent – and this has only increased since the dawn of the digital age. In fact, a Phocuswright study reported that, “53% (of guests) won’t commit to a booking until they read reviews” Furthermore, an astounding 80% of TripAdvisor...
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Holiday Rental Business Holiday Rental Business

14 Conversion Tips For Getting More Online Bookings

Visitors go through a series of stages when they’re planning on booking a holiday, and your holiday lettings need to become the ultimate solution. These ‘customer journey’ stages include the following: Awareness, Consideration, Purchase, and Delight. Passing through these stages, people change from ‘visitors’ (simply browsing) to ‘leads’ (expressing an interest) to ‘customers’ (using your services) to advocates (telling others...
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Holiday Rental Business Holiday Rental Business

Our tips to nurture repeat bookings

Customers are a potential continued revenue for your holiday rental business. Actions taken by your guests after and during a stay can help gain new guests or nurture repeat bookings. Gaining customer loyalty and good feedback is a goal of most holiday rental companies. How do you achieve this if your starting out or growing rapidly as a business? There will be...
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Marketing Marketing

Why Is My Occupancy Rate So Poor?!

Despite economic and political fluctuations across the UK this year, the average occupancy rate for holiday rental accommodation remains strong. According to Serviced Apartment Providers (ASAP) and STR, the UK serviced accommodation sector achieved 81.7% occupancy in 2017 and this isn’t forecasted to fall in 2018. But if you’re reading this as a holiday rental manager, green with envy at...
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Marketing Marketing

Is Your Holiday Management Website Mobile Friendly?

Unless you’ve been hiding under a rock for the last few years, it is a fairly common knowledge that having a mobile-friendly website can be the difference between staying ahead of the competition or falling behind. It was back in 2015 that Google reported that mobile had overtaken desktop for search queries and that figure is now likely above 60%....
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Holiday Rental Business Holiday Rental Business

Could business travellers boost revenue?

The business travel has evolved in the last few years with companies choosing to use services such as Airbnb and HomeAway to book business trips with. Work patterns have changed and  some business travellers like to extend business stays to include time to explore the location they are based. Are any of your vacation rental properties in urban areas or...
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Holiday Rental Business Holiday Rental Business

The benefits of a long term rental

Renting a holiday home on a short term basis is usually seen as the most profitable and suited  option. But is it worth considering long term rental? Below we have listed four benefits associated with long term holiday rentals. A Steady Revenue Stream Property owners can apply higher nightly or weekly rental rates in short term lets to offset low occupancy...
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Holiday Rental Business Holiday Rental Business

Should you use floor plan on your vacation rental listing?

You must have heard about the benefits of using a floor plan as a marketing tactic. If you want to spruce up a property listing, this is a powerful tool that you should acquire and use. Read through this article for a quick overview of the whys and wherefores. The main point to keep in mind: if you haven’t yet...
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How To Get More TripAdvisor Love | Holiday Lettings Advice

Benefits of listing your holiday letting on Tripadvisor Tripadvisor is one of the best ways to increase the visibility and awareness of your holiday rentals. TripAdvisor is one of (if not the!) world’s largest travel site, and is used by approximately 340 million travelers per month. Listing your holiday lettings on TripAdvisor is a quick way to achieve a global...
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Holiday Rental Business Holiday Rental Business

How To Write An Awesome Holiday Rental Description For SEO

What is SEO? Search Engine Optimisation (SEO) a highly diverse process. Whilst each industry will have different methods to try and appear at the top of search engine listings, the basics of SEO are essentially the same; optimising the content, design and architecture of your website so that Google will love you, and more people will find you as a...
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Holiday Rental Business Holiday Rental Business

Are you ready to start hiring staff?

Once your business has got far enough off the ground, it is natural to start thinking about hiring staff. Having more people around is a sure fire way to make jobs easier, and to accomplish your tasks quicker. However, there are things you need to consider first. There are a number of steps to the recruitment process that too few...
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Holiday Rental Business Holiday Rental Business