Learn about the short term rental industry

At iPRO we know this market inside and out!

We live and breath short term rentals, as we were ‘Booking Managers’ before launching iPRO.  Our Blog aims to inspire and motivate, providing real insights so you can grow a sustainable and profitable short term rental agency.

Mobile apps for your vacation rentals

Mobile apps for your vacation rentals

Run your vacation rental business with ease with one of these mobile apps. As technology advances it allows for the traditional work office to become more mobile. Having apps and software which can support the business on the go will enable you to manage your properties where ever you are. Here are five fantastic apps that you can use to make...
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Top Tips Top Tips
How Can Channel Management Increase Your Bookings?

How Can Channel Management Increase Your Bookings?

Boost the number of bookings for your holiday rental business by using our channel management module. A channel management platform will help to streamline all of your business operations and free up you and your personnel to work on other aspects of your business. What is a channel management & how does it work? Basically, it is software that gathers...
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Channel Manager Channel Manager
Extend your marketing reach with awareness days

Extend your marketing reach with awareness days

As a vacation rental business getting the most reach on your social media posts can help you to get new customers. Everyday there is something new trending on these channels but how do you keep up with these trends? Awareness days are planned days where a cause is being highlighted on social media. Examples of these are World Tourism Day or...
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Marketing Marketing
What to include in your travel guides?

What to include in your travel guides?

Using travel guides to highlight the regions of your holiday rental properties, can show your customers ideas for places to visit through to the types of activities available. When customers are searching for a holiday having a guide about the area can help pursued them to choose one region over another. Digital guides on your website can provide SEO benefits as well....
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Top Tips Top Tips
What are guests looking for when booking accommodation online?

What are guests looking for when booking accommodation online?

People booking accommodation online for their holiday tend to have particular requirements in mind. Exactly what these are will depend on who your visitors are and what they want from their holiday. As an agency or owner of a holiday rental understanding your guests enables you to provide the best service possible. Here are our top 4 services / amenities...
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Have you seen an increase in last minute bookings?

Have you seen an increase in last minute bookings?

In team discussions since the announcement of the snap general election, we have had clients communicate they are seeing an increase in last minute bookings. Numerous factors can affect a customer’s decision on when to book holiday accommodation but is the political turbulence of brexit and the snap general election an influence in their decisions.  An article from Travel Weekly the suggest that...
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Industry Updates Industry Updates
How to fill your last minute availability for summer?

How to fill your last minute availability for summer?

This time of year is the busy period for almost all holiday accommodation businesses. Schools about to break up and families start to enjoy the summer wanting to create memories. The internet offers a fantastic opportunity for late bookings. Here are a few marketing ideas to help you fill up your last minute availability. Understand your audience The key with...
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7 Steps To Ensure GDPR Compliance With iPro Software

7 Steps To Ensure GDPR Compliance With iPro Software

What GDPR means for those using iPro holiday rental software The General Data Protection Regulation (GDPR) is set to have a large impact on the holiday rental industry in the EU. Coming into force on the 25th May 2018, GDPR will overhaul how holiday letting businesses will store and process data. Essentially, GDPR will give guests more control over how...
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Industry Updates Industry Updates
Short-Term Holiday Let Legislation UK

Short-Term Holiday Let Legislation UK

Private Short Term Rental or Holiday Let? What’s the difference? A surprising number within the travel industry do not know the difference between a private short-term rental and a holiday let. And it’s not surprising – they are very similar! Therefore, before we delve into short-term holiday let legislation, we thought we’d outline the key differences as different legislation applies...
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Holiday Rental Business Holiday Rental Business
Holiday Rental Bookings: How To Deal With Bad Reviews

Holiday Rental Bookings: How To Deal With Bad Reviews

It doesn’t matter how long you have been working in the holiday rental business, the importance of reviews has always been prevalent – and this has only increased since the dawn of the digital age. In fact, a Phocuswright study reported that, “53% (of guests) won’t commit to a booking until they read reviews” Furthermore, an astounding 80% of TripAdvisor...
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Holiday Rental Business Holiday Rental Business
14 Conversion Tips For Getting More Online Bookings

14 Conversion Tips For Getting More Online Bookings

Visitors go through a series of stages when they’re planning on booking a holiday, and your holiday lettings need to become the ultimate solution. These ‘customer journey’ stages include the following: Awareness, Consideration, Purchase, and Delight. Passing through these stages, people change from ‘visitors’ (simply browsing) to ‘leads’ (expressing an interest) to ‘customers’ (using your services) to advocates (telling others...
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Holiday Rental Business Holiday Rental Business
Our tips to nurture repeat bookings

Our tips to nurture repeat bookings

Customers are a potential continued revenue for your holiday rental business. Actions taken by your guests after and during a stay can help gain new guests or nurture repeat bookings. Gaining customer loyalty and good feedback is a goal of most holiday rental companies. How do you achieve this if your starting out or growing rapidly as a business? There will be...
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Marketing Marketing
Why Is My Occupancy Rate So Poor?!

Why Is My Occupancy Rate So Poor?!

Despite economic and political fluctuations across the UK this year, the average occupancy rate for holiday rental accommodation remains strong. According to Serviced Apartment Providers (ASAP) and STR, the UK serviced accommodation sector achieved 81.7% occupancy in 2017 and this isn’t forecasted to fall in 2018. But if you’re reading this as a holiday rental manager, green with envy at...
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Marketing Marketing
Is Your Holiday Management Website Mobile Friendly?

Is Your Holiday Management Website Mobile Friendly?

Unless you’ve been hiding under a rock for the last few years, it is a fairly common knowledge that having a mobile-friendly website can be the difference between staying ahead of the competition or falling behind. It was back in 2015 that Google reported that mobile had overtaken desktop for search queries and that figure is now likely above 60%....
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Holiday Rental Business Holiday Rental Business
Could business travellers boost revenue?

Could business travellers boost revenue?

The business travel has evolved in the last few years with companies choosing to use services such as Airbnb and HomeAway to book business trips with. Work patterns have changed and  some business travellers like to extend business stays to include time to explore the location they are based. Are any of your vacation rental properties in urban areas or...
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Holiday Rental Business Holiday Rental Business
The benefits of a long term rental

The benefits of a long term rental

Renting a holiday home on a short term basis is usually seen as the most profitable and suited  option. But is it worth considering long term rental? Below we have listed four benefits associated with long term holiday rentals. A Steady Revenue Stream Property owners can apply higher nightly or weekly rental rates in short term lets to offset low occupancy...
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Holiday Rental Business Holiday Rental Business
Should you use floor plan on your vacation rental listing?

Should you use floor plan on your vacation rental listing?

You must have heard about the benefits of using a floor plan as a marketing tactic. If you want to spruce up a property listing, this is a powerful tool that you should acquire and use. Read through this article for a quick overview of the whys and wherefores. The main point to keep in mind: if you haven’t yet...
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How To Get More TripAdvisor Love | Holiday Lettings Advice

How To Get More TripAdvisor Love | Holiday Lettings Advice

Benefits of listing your holiday letting on Tripadvisor Tripadvisor is one of the best ways to increase the visibility and awareness of your holiday rentals. TripAdvisor is one of (if not the!) world’s largest travel site, and is used by approximately 340 million travelers per month. Listing your holiday lettings on TripAdvisor is a quick way to achieve a global...
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Holiday Rental Business Holiday Rental Business
How To Write An Awesome Holiday Rental Description For SEO

How To Write An Awesome Holiday Rental Description For SEO

What is SEO? Search Engine Optimisation (SEO) a highly diverse process. Whilst each industry will have different methods to try and appear at the top of search engine listings, the basics of SEO are essentially the same; optimising the content, design and architecture of your website so that Google will love you, and more people will find you as a...
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Holiday Rental Business Holiday Rental Business
Are you ready to start hiring staff?

Are you ready to start hiring staff?

Once your business has got far enough off the ground, it is natural to start thinking about hiring staff. Having more people around is a sure fire way to make jobs easier, and to accomplish your tasks quicker. However, there are things you need to consider first. There are a number of steps to the recruitment process that too few...
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Holiday Rental Business Holiday Rental Business
Homeaway – Our update on the changes

Homeaway – Our update on the changes

Homeaway have announced changes that will have an affect on the holiday rental businesses. These changes are particularly centred around booking online. With Homeaway focusing on changing from an advertising platform to allowing customers to book through their website. The main focus of the changes has been around providing the best user experience they can for their customers. What this...
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Channel Manager Channel Manager
Learning from 2017 to prepare for 2018: A Holiday Rentals Guide

Learning from 2017 to prepare for 2018: A Holiday Rentals Guide

2017 was a fascinating and exciting year for the holiday rental industry. Whilst 2016 was indisputably turbulent, 2017 seemed to be a year of innovation and adapting to change. In this guide we have compiled some key takeaways from 2017 for the holiday rental industry, and how you can use them to prepare your business for the year ahead: Key...
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Holiday Rental Business Holiday Rental Business
Changes for payment card charges 2018

Changes for payment card charges 2018

13th January 2018 will see the European Union make their updated version of the Payments Service Directive (PSD 2), be national law across all member states. The legislation is a set of common rules which covers electronic and non cash payments. The amendment in 2015 will affect passing credit and debit card charges from the payment providers to consumers. Typically...
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Industry Updates Industry Updates
Awesome Ways To Use UGC For Your Vacation Rental Business

Awesome Ways To Use UGC For Your Vacation Rental Business

User generated content (UGC) is any form of content created by unpaid consumers, for example, renters, that is made available to other users or potential users of a service. Think reviews, video, blogs, images, social media, gifs, memes, etc. Why is UGC useful? For starters, 69% of people trust UGC over brand-created images – reviews, comments and the like from...
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Holiday Rental Business Holiday Rental Business
19 Lessons You Can Learn From Airbnb

19 Lessons You Can Learn From Airbnb

Airbnb – a global holiday booking company who grew from a simple idea of renting out mattresses in 2007, to a multi-billion dollar company in 2017. It’s safe to say many different holiday rental businesses look to them for inspiration! Whether it’s the success story you are intrigued by, or their present-day influence and power in the industry, there are...
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Marketing Marketing

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